Let’s Talk About "Natural"
Walk into any store or scroll through Instagram, and you’ll see the word natural on almost every soap label. But what does it really mean? And how can you tell what’s genuinely safe and clean for your skin?
At Suffuse, we believe being natural isn’t about trends, it’s about truth. Here’s how we define it, and why it matters more than ever in today’s world of over-marketed beauty products.
Natural vs. “Natural”
Many commercial soaps labeled "natural" still contain harsh detergents, harmful dyes, phthalate-based fragrance oils, and petroleum-based ingredients. These can irritate your skin, especially in summers when sweat, pollution, and heat already put your skin under stress.
True natural soap starts with ingredients you can trust, recognize, and feel good about using every day. That’s the standard we follow at Suffuse.
What Goes Into a Suffuse Soap
- Edible-grade oils & butters like coconut, castor, sunflower, and Shea, Kokum, chosen for deep nourishment
- Fresh fruits & vegetables like tomatoes, cucumber, and watermelon for their vitamins and enzymes
- Milks (both vegan and dairy) & botanical additives to gently cleanse, exfoliate, or soothe
- Skin-safe fragrances & pigments not lead-heavy dyes or harmful perfumes
What We Never Use
We say no to parabens, sulfates, phthalates, artificial foam boosters, and animal fats. No shortcuts, no fillers, just pure ingredients and traditional cold process methods.
Why This is Important For Your Skin
Our climate is intense; dust, humidity, and pollution can easily irritate the skin. That’s why we choose ingredients that are cooling, calming, and nourishing for all skin types, across seasons.
Transparency is Beautiful
We want you to know exactly what you’re putting on your skin. That’s why every soap we craft comes with a full ingredient list, and we’re always happy to answer questions about sourcing or safety.
At Suffuse, we do not claim our soaps to be 100% natural, but skin safe and healthy - definitely YES! Because it’s our way of life.
Have a question about our ingredients? Curious about what would suit your skin? Send us a message, we love chatting skincare!
With love & lather,
Aruna
Founder, Suffuse Soaps